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Prosocial Shame means accepting someone’s flaws without shunning them. It is based on the idea that everyone makes mistakes and people need to be forgiven. However, this does not mean encouraging addictive behaviour. Its inverse, Destructive Shame, means pushing someone away in response to uncovering their addictive behaviour. This results in that person feeling isolated and more likely to lie about that behaviour in the future leading to more isolation. This isolation will then lead to more overconsumption, thus, creating a destructive cycle.

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